From napkin sketch to 200 signups in 60 days

Philly's

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Awesome Sweater

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Awesome Sweater

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Awesome Sweater

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

+

User signups

$520

+

Ad spend

+

Projected customers

$11,989

+

Projected revenue

Senseya

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Senseya

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Senseya

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

LeBlink Skincare

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Finding a job in tech sucks.

Endless black hole applications.
Resume-farms.
Recruiters that ghost you.
‍
It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?

Resume-farms.
Recruiters that ghost you.
‍
It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?

Enter Grindstone. our bootstrapped startup.

Enter Grindstone. My own bootstrapped startup.

Grindstone is my own bootstrapped passion project. This was a 0-1 build. Everything was built from scratch by myself and my co-founder.

The first step in this process was validating the idea.
To do that we built a website based on concept and ran Facebook ads to drive traffic to the site.

Do people even want this?
Will they signup for the waitlist?
What was the result?

Industry

Professional networking

Services

Logo

Website

App mockups

Ad campaign

Ad creative
Waitlist integration

Enter Grindstone.
A bootstrapped startup.

Industry

Professional networking

Services

Logo

Website

App mockups

Ad campaign

Ad creative
Waitlist integration

Services

Logo

Website

App mockups

Ad campaign

Ad creative
Waitlist integration

Schlong

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Schlong

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

Califfo Hotel

Bringing of a traditional lighting factory in Venice in 2024 with a complete rebranding.

gustaveflowbert.com

Results

I built everything. logo, site, and northstar vision for Grindstone.
And then ran ads for 60 days.

- The Facebook ads had a 2.86% click though rate (.90% is standard)
- Of those 882 who clicked, 23% signed up for the waitlist. (amazing)
- 203 users signed up total.
- Our total ad spend was $538.81

‍Which brings our cost for each waitlist signup to only $2.65

Limited client seats,

maximum attention

Limited client seats,

maximum attention

Limited client seats,

maximum attention

We want the right clients, Not the most clients. Are we a good fit? let's find out

Get started

A fractional product design studio that helps startups build, thrive, and raise rounds with top tier design.

Client login

Get started

A design + dev studio that helps startups build, thrive, and raise rounds with top tier design.

Client login

Get started

A design + dev studio that helps startups build, thrive, and raise rounds with top tier design.

Client login

Get started

From napkin sketch to 200 signups in 60 days

Philly's

Awesome Sweater

Awesome Sweater

Awesome Sweater

+

+

+

+

Senseya

Senseya

Senseya

LeBlink Skincare

Finding a job in tech sucks.

Endless black hole applications.Resume-farms.Recruiters that ghost you.‍It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?

Resume-farms.Recruiters that ghost you.‍It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?

Enter Grindstone. our bootstrapped startup.

Enter Grindstone. My own bootstrapped startup.

Enter Grindstone. A bootstrapped startup.

Schlong

Schlong

Califfo Hotel

Results

Get started

Get started

Endless black hole applications.
Resume-farms.
Recruiters that ghost you.
‍
It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?

Resume-farms.
Recruiters that ghost you.
‍
It's a lot to keep track of. How do you know you're joining a good company? How do you know you'll be paid fairly?

Enter Grindstone.
A bootstrapped startup.